EMAIL MARKETING CAMPAIGN: SECRET TRICKS TO APPLY
What are the Email Marketing Campaign? In this article, I will be going with you over some very useful tips to help you know deep knowledge about how to create email marketing campaign. Before I start with Email Marketing Campaign you must have to know what is email marketing.
What Email Marketing
Email marketing is a form of direct marketing that uses electronic mail as a communicating message to an audience. This term usually refers to email that are being send over by the internet and can include:
Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
Adding advertisement to email messages sent by other companies to their customers.
Why Email Marketing is Important
Email marketing is one of the most cost effective and fastest ways to communicate with your customers. It’s therefore a great way to manage customer relationships, generate new leads and take advantage of market opportunities in record time. Easily personalized, Email Marketing gives you the ﬂexibility to test different campaigns with different markets and makes tracking results easy. Its comparably fast response rates also means that you can tweak campaigns after testing to achieve a higher success rate. But don’t be fooled, achieving success can be much harder than this seemingly simple ‘click and send’ marketing tool would have you believe.
What to do before Create an Email Marketing Campaign
Before conducting an email marketing campaign it’s essential you’re up-to-date on email marketing protocols and privacy regulations, have selected the right email solution for your needs and budget, and you have a ﬁrm grasp on ways to get your message read.
Rules to Start Email Marketing Campaign
Always have permission. The best way to do this is to ask a person’s permission at the time of collecting the email address. Include an opt-in tick box on data collection forms or ask when you’re speaking to people if it’s okay to send marketing material.
When buying/obtaining mailing lists don’t assume the inclusion of an email address gives you permission to market electronically. Always check with the list supplier what the recipients on the list have agreed to receive. You’ll lose credibility if you’re perceived to be spamming people and could end up breaching the Privacy Act.
Protect your customers’ privacy. If you’re using a standard email program to send your email, always use the BCC (blind copy) feature. This will stop your recipients from getting the email, addresses of all the other recipients that your message was sent to. Even if your mailing list members are trustworthy, you can’t be sure that their computers aren’t infected with a virus that will spread to all your customers once it ﬁnds the addresses in your newsletter.
Protect your computers with anti-virus software and keep it updated. If you send someone a virus, you’ll lose credibility.
Just because you’re losing a mailing list member, doesn’t mean you’re losing a customer, yet. But make it hard for people to change their subscription options and they’ll take their business elsewhere.
Limit the amount of campaigns you send. Your customers won’t appreciate being bombarded by emails. It’s a sure ﬁre way to have your emails ignored or worse lose a subscriber and customer.
Email Marketing Provides a very inexpensive way of communicating with your target audience.
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I hope I provided some helpful content.
Always stay tuned for more valuable tips and tricks.